The Motor Show of Geneva, which will open to the public Thursday, will be dominated by the alliance between PSA Peugeot Citroen and General Motors, the last wedding date in an industry where economies of cost and scale have become the top priority.
The question of how specific short-term reconciliation between the PSA and GM, while the strategic partnership announced Wednesday plans for 2016 the full effect of synergies and the first models of vehicles common, will be on everyone's mind at the first major European motor show of the year.
"This industrial agreement is very revealing of current changes in the automobile sector," said Flavien Neuvy, Director of the Cetelem automobile. "The manufacturers have no choice and they know they can not do everything together."
"However, to achieve such an alliance, it takes time, past experience has shown that the risk of failure is not zero," he adds. "But if it works, it is a promising project."
The last major events of the profession were all marked by the quest for synergy. The 2009 Frankfurt Motor Show had devoted the rapprochement between Fiat and Chrysler, Frankfurt 2011 was marked by the announcement of new cooperation between Renault-Nissan and Daimler. As for Geneva 2010, he remained famous for including the formalization of the collapse of talks between Mitsubishi and PSA, with which the French group was then trying to marry.
ALWAYS OFFER A VARIED DESPITE THE POOLING
In an industry marked by increased global competition, the carmaker can no longer rely only on their internal resources to develop new products both at reasonable cost and in die lais fast enough to track changes in consumer tastes and tougher safety and environmental standards.
But this sharing does not lead to a standardization provided cars because the objective is to share components and architectures invisible from the outside.
"The Peugeot and Citroen have never shared many components and platforms industrially today, yet they have never had their own identity as distinct," observes Translation ; ois Roudier, spokesman for the Committee of French Automobile Manufacturers (CCFA).
Geneva will be, like any self-respecting lounge, a new ball with some highly anticipated world premieres such as the Renault Zoé, who spearheaded the bet electrical manufacturer.
On the stand Dacia brand Renault's low cost, we discover the minivan Lodgy including the launch of construction in Morocco has been surrounded by controversy on the theme of "Made in France ", a theme central to the presidential campaign.
Side of the PSA, Citroen C4 unveil its compact 4×4 Aircross based on the Mitsubishi ASX, while Peugeot present the 208 through which the lion brand hopes to extend a success story started in this segment in the 1980s with the 205.
The competition will not be outdone. Another icon, the Volkswagen Golf, GTI will appear in his livery cab, and Audi, the German premium brand group, will present its new A3. Fiat's famous 500 curves take with the L variant, Italian replica of the BMW Mini Countryman.
Builders rely on these innovations to support expected sales down 3% to 4% this year in Europe, making the region one of the world where the automotive market will contract in 2012.
A motor show would not totally successful without some "supercars". Visitors can admire the 6 Series Coupe BMW Grand, the futuristic Nuccio signed by the famous coachbuilder Bertone or the most powerful Ferrari ever made, with the F12 Berlinetta not less than 729 horsepower.
After two press days, Tuesday and Wednesday, the Geneva Motor Show will open to the public from March 8 to 18.