Swatch Group posted strong sales in January and February
Swatch Group posted double-digit growth in sales early this year, despite a deceleration of the very high end in China, said Thursday its director gen ; neral.
Nick Hayek, however, continues to focus on growth of 5% to 10% for the watch industry in 2012, believing that Swatch should continue to outpace the market.
"In January and February, we again had a Swatch Group at double-digit growth, but I'll be careful not to extrapolate the first two months for the entire year," Has he said at a news conference in Geneva.
Nick Hayek, however, expects that sales growth remains strong in all regions and all segments despite a high comparison base.
Swiss watch exports reached a record in 2011 with the Asian consumer craze for watches, exceeding for the first time the bar of 19 billion francs.
The professionals, however, predict a slowdown this year, a new double-digit increase is difficult to achieve at a time when the watch face significant bottlenecks throttle at the production apparatus.
In a recent interview with the weekly Der Sonntag, Nick Hayek, however, indicated that Swatch Group expected a figure of 8 billion francs in 2012, after posting sales of more than seven billion a year last.
The CEO of Swatch Group, however, acknowledged Thursday that the pace of sales growth in the segments of the highest range had been decelerating.
"In China, it is true that there is a slowdown on the very high end," he said, stressing however that the application had progressed so rapidly year past that the group would not have been able to track the level of production.
"The demand is (now) than in the region of 15% to 20% and we still can not meet this demand still high," he added .
According to statistics from the Federation watch, Swiss watch exports rose 33.2% in Hong Kong and 32.2% in China in January, after surging more than 70% some months.
Nick Hayek, however, expects that the slowdown in the luxury watches is largely offset by higher volumes in other price ranges, considering that the Chinese consumer enthusiasm for Swiss watches continues unabated.
"The consumption of brands like Longines, Tissot and Swatch, and even higher in Omega segments have increased dramatically. There may be a shift to the segments of entry to mid range, "he said
. Swatch Group, the first Swiss watch manufacturer, is present in all price ranges through a portfolio of brands ranging from Swatch watches multicolored plastic whose prices start at 50 francs, up to premium brands such Breguet, which can be sold beyond a million francs
. At 16:00 GMT, had erased its gains and yielded 0.5% to 408 francs, while the European index values are discretionary appreciation of 1%
.